Innovating to succeed: An opportunity in crisis

  1. First thing first what is needed is a change in mindset. We need to deliberately move from a defensive mindset to a creative mindset. Yes, innovation often comes from necessity, but necessity alone is not sufficient: fear will always stifle creativity. We should create a fearless environment within the organization that promotes creative thinking. Necessity coupled with creative freedom brings the best ideas to the fore.
  2. Look within before you look out. Our natural tendency is to try change the external environment first. This strategy doesn’t normally work in a crisis. Crisis, by definition, is something is beyond our control. Our strategy should be to control the controllable and look for innovative solutions within. To change the world around you, you need to first change yourself.
  3. There is no silver bullet. There is no alternative to hard work and persistence. Expect and account for failures. Never hesitate to experiment — there is no better time to experiment than a crisis. Solicit and implement new ideas. You are not looking for that one arrow that hits the target, rather a collection of arrows that turns the tide with its sheer density and intensity. Micro innovations are the key.
  4. Finally, take your people along. No crisis has been overcome without committed and loyal people working with you. At the end of the day, what triumphs is the insatiable ingenuity of human will. For this, you need your people by your side through the difficult twists and turns of the journey.

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